Hug a Bub Organic Pocket Wrap
Experience the profound long-term benefits of the Hug a Bub Organic Pocket Wrap, a product made to meet the unique needs of newborns and their parents. This is not just a baby transportation device, but a carrier that provides the closeness and support that newborns crave.
Hug-a-Bub has been a pioneer in the baby wrap movement in Australia. They are consistently leading the market with their innovative and high-quality products. Unlike many carriers, the Hug-a-Bub is made to safely accommodate even the smallest premature baby.
Designed for Comfort and Support
The Hug-a-Bub Organic Pocket Wrap is ideal for kangaroo care, allowing a mother’s body temperature to regulate to suit her baby’s needs. The baby’s head is cradled and supported against the chest, promoting healthy spine development.
Hug-a-Bub carriers are made to be worn throughout the day, ensuring that neither the baby’s nor the parent’s needs are compromised. These carriers allow parents to be hands-free, enabling them to continue with their daily activities while maintaining a close connection with their baby.
Quality and Style
The Hug-a-Bub Certified Organic Pocket Wrap carrier is made from the world’s most highly certified Organic interlock cotton and includes a unique self-storing pocket. The soft, luxurious material is available in a variety of earthy colours. These pocketed wraps pamper both parent and baby in comfort and style.
Value for Customers
The Hug-a-Bub Pocketless Wrap carrier offers all the convenience of the wrap, is ideal for warmer weather or as a second carrier, comes at a price that will delight the budget-conscious. It is suitable for babies from prematurity up to toddlerhood, with no weight limit.
Hug-a-Bub Supports Baby’s Delicate Neck and Spine
The wide shoulder wraps double up to provide the most secure support for the baby’s head and neck. The Wrap Carrier is ideal for newborns, premature and sleeping babies.
Hug-a-Bub Supports Your Back
The Hug-a-Bub’s ergonomic design wraps around your torso, from shoulders to hips, reducing unnecessary strain on your shoulders, neck and back. Physiotherapists recommend Hug-a-Bub® Wrap Carrier for parents with chronic back problems.
Hands-Free Baby Care
Thanks to its unique wrap style, the Hug-a-Bub® Wrap Carrier offers a firm and secure hold that allows you to have your hands completely free. You can even bend forward with your baby hugged close to your body.
Step-by-Step Guidance
On YouTube, you can find a step-by-step instructional video that demonstrates a simple tying method, how to place your baby in any of the 4 different positions, a few handy hints on how to get the most out of your Hug-a-Bub® in both hot and cold climates, some important information about the many benefits baby-wearing has to offer.
Peace of Mind Baby Care
When worn correctly, the Hug-a-Bub® is one of the most secure baby carriers on the market. There are no clips or buckles that can break or seams that can come undone. It is even possible to bend over completely without fear of your baby falling out.
Suits Every Size Baby
There is no weight limit for your baby. The Hug-a-Bub® is suitable for babies from prematurity up to toddlerhood. As long as you still pick them up, they will feel lighter in a Hug-a-Bub®.
Safe and Endorsed
Hug-a-Bub® has been endorsed for safety by physiotherapists, childcare professionals, midwives, occupational therapists in Australia. Additionally they ares used in special care nurseries in Australian hospitals.
Hug a Bub Organic Pocket Wrap Summary
The Hug a Bub Organic Pocket Wrap is more than just a baby carrier. It’s a tool that helps foster a strong bond between parent and child, while providing comfort and support for both. With its high-quality materials, ergonomic design, safety endorsements, it’s a product that delivers value and peace of mind.
Don’t miss out on the opportunity to enhance your parenting journey with the Hug a Bub Organic Pocket Wrap. Order yours today!
Hug-a-bub® has 2 different carrying positions offering a versatility which enables you to meet the different moods and needs of your baby, from prematurity through to toddler-hood.
Heart to HeartThis vertical chest-to-chest position is wonderful for settling babies, bonding, relieving the symptoms of colic and reflux. (Suitable for premature babies – 18 months). It is a definite favourite. | |
Koala CuddleA variation of ‘heart to heart’ that allows older babies to have their upper body free from the straps, creating a less restrictive hold. If babies fall asleep in this position, you have the option to tuck their arms back under the straps for extra support. (Suitable for 4mths- 3 years |
Huggable
The Huggable size is definitely our most popular. A versatile size that fits 98% of all our customers, it fits all sizes from SMALL women to EXTRA LARGE men.
| example: | UNIVERSAL – small, medium, large, extra large |
| AUSTRALIAN WOMAN – size 8 up to size 18 | |
| UK / USA WOMAN – size 32 up to size 40 |
Very Huggable
For really tall people or those very huggable people who wear XX LARGE clothing.
In most cases if there is a large difference between the partners sizes ie: Medium Mum, XXL Dad we generally recommend that they buy the HUGGABLE Hug-a-Bub®. It’s much easier for dad to leave the tie of the hugabub around his back (if it’s a little short), than it is for the mum to cope with metres of left-over fabric.
What Customers Ask When Shopping In-Store
Is the Hug-a-Bub suitable for newborns and premature babies?
Yes, it’s ideal for newborns, including premature babies, offering safe support for their neck and spine.
What makes this wrap carrier different from others?
It's made from certified organic cotton, features a self-storing pocket, is endorsed by health professionals for its ergonomic support and safety.
Can it be used in warmer climates?
Yes, the organic interlock cotton is breathable, Hug-a-Bub offers pocketless versions ideal for hot weather.
What sizes does it fit?
The 'Huggable' size fits 98% of wearers, from AU size 8 to 18. A 'Very Huggable' version is available for XXL sizing.
Personally Reviewed by Frank & Judy
The Hug a Bub Organic Pocket Wrap has been carefully inspected and tested in Brisbane by our owners Frank and Judy. When reviewing baby carriers, they focus on correct positioning, support for your baby’s hips and spine, airflow and overall comfort for both parent and child. They assess ease of adjustment, weight distribution, fabric breathability and how simple the carrier is to use safely in everyday situations. With nearly two decades of hands-on experience in baby products, they ensure every carrier we offer is safe, practical and suited to real-world Australian family use.
Warning
- Ensure the child’s face is visible and the airway is clear at all times.
- Never cover the child’s face or head while using this product.
- Always monitor the child and check their position frequently.
- Use the carrier only as instructed and ensure all fastenings are secure.
- Take care when bending or leaning forward while carrying the child.
Our Price Beat Guarantee
All images are for illustration purposes only.


















































Steph Bottrell (verified owner) 6 years ago
I was pleasantly surprised how comfortable this wrap is and didn’t cause a sore back like a lot of carriers do. Highly recommend this wrap
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carolinecarreno1 (verified owner) 6 years ago
Great wrap for newborns, love it. Makes life a lot easier. My baby loves it and makes housework with another child a lot easier. Very happy
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buntsofjunk (verified owner) 6 years ago
I am an experienced babywearer and this is my go-to gift for mums to be as it is very forgiving and easy to use for a newborn, unlike for example buckled carriers which when the babies are in the newborn size are rather fiddly and often don’t fit well until they are bigger. Hugabub is different to the other stretchy wraps as its stretch is from organic cotton, not from spandex/elastane which makes it thinner and cooler to use for the Brisbane climate.
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dolphinsrock52 (verified owner) 7 years ago
The service was excellent, calling to confirm my details to ensure delivery was made to correct address. Delivery was quick and ydt i have not tried to product with my babe, it is easy to put on with a little practice and i know my daughter will love it as it has the option to have hands out and she will be able to look around and close to us also. Will be trying it with my baby shortly but do not forsee that she will not like it. Materiel is of excellent quality.
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mattandkris16 7 years ago
I ordered timber play oen at same time so i will say again prompt delivery and great customer service.
The item takes a bit to get used to. Once you get the hang it becomes not so annoying. Its organic (which is important to me) and very supportive for my lower back which is a great bonus
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JustforJamie (verified owner) 8 years ago
Great product for a great price! Easy to use and product as described! Very convenient to use around the house so hands can be free 🙂
Swift delivery and perfectly packaged.
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cloudyskyfour (verified owner) 8 years ago
You won’t find it cheaper anywhere else. Handy to have -takes a bit of practice to use but is great to have free hands to get things done.
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rebecca.smith0086 (verified owner) 8 years ago
I looked everywhere for the lowest price and still great quailty and nothing could come close to this price. I love wearing the wrap, it feels really comfortable and secure, and most importantly my baby is happy
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amandaburnham1 (verified owner) 8 years ago
Incredible Quality at an Amazing Price!!
Cheapest I’ve found online & instore.
Cannot wait to use when my Bub arrives, lots of tying techniques on YouTube available
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Lisa Barlow (verified owner) 9 years ago
I bought this product when bub was 3 weeks old because we were having trouble getting him to sleep. He is now 7 weeks old and we have used it everyday since. He loves the close contact with me so he settles very quickly and has slept for over 3 hours in it which allows me play catch up around the house.
I find it very comfortable and easy to put on. I think this carrier is brilliant and I definitely recommend it for newborns.
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