Hug a Bub

At Hug-a-Bub we are advocates of “attachment parenting”, a high-touch, responsive style of baby care that brings out the best in both baby and parents. It’s a style that parents would naturally practice if they followed their own intuition. Many less modernised cultures around the world practice this style of parenting, often using some kind of sling. We’ve designed the Hug-a-Bub baby carriers with the understanding of both the baby’s need to be close to their parents and the parent’s need to be unrestricted.

Carrying your baby as you start your life together, if only for the first 3 months of her life will have profound long-term benefits for you both. The closeness and security that a Hug-a-Bub® brings makes the transitional weeks of bonding with your baby much easier, particularly for new mothers