Maternity Wear

Maternity Wear is an important part of your pregnancy. You will need them for six to seven months at least. Maternity Wear is not just about what you wear and how you look but also assists in how you feel so you want to be assured that they are stylish and comfortable and make life easier where possible such as breast feeding.

One of the most important pieces of maternity clothing will be your maternity bra. Many women prefer underwire fashion bras and are confused when told these are not recommended during pregnancy or lactation. The reason for this is due to your changing breast shape. When breastfeeding, the breasts can increase and decrease in size during the day, as milk is produced and removed. Retained fluid in late pregnancy can also cause the breast to swell. Although only a slight change in size is occurring, a rigid underwire may put pressure on the breast when it is fuller. Such pressure can lead to blocked milk ducts or mastitis and it is for this reason inflexible underwire bras are not recommended. This is why we highly reccomnd the new Carriwell Gelwire Bra below.

Do’s and Don’ts

Don’t wear restrictive clothing such as tight belts or stockings with elastic bands.
Do wear maternity support pantyhose or stockings.

You don’t want anything restrictive around your midsection but you do want to keep the blood flowing, which is the reason for support stockings. Pull them on before getting out of bed in the morning and before blood has a chance to pool in your legs to help minimize the risk of varicose veins.

Don’t strut around in stilettos. It’s just not the right timing plus that wouldn’t be a pretty fall.
Do wear flats or shoes with wide chunky heels. Slip-on’s will also be a very helpful as your feet become harder to reach.

Don’t wear a long sleeve sweater with nothing underneath during cold weather.
Do layer your clothing. Your metabolic rate increases by about 20 percent when you’re pregnant. Even if everyone else is shivering, you might be complaining about the heat. With a layered look, you can peel clothes off as needed.

  • Up to 28% Off! Fertile Mind Superbra Nude

    Fertile Mind Superbra

    SAVE Up to $6.95 Off RRP!

    The Fertile Mind SuperBra is a Super stretch and super comfort wireless maternity bra Super stretch and super comfort wireless bra. Fits a wide range of shapes and cup sizes. Wireless support suitable for use during pregnancy. Comfortable enough to sleep in, great for everyday use. Easy care wash and wear. No clips or fastenings. Popular as a post-surgery comfort bra. Warm gentle machine wash with like colours. Do not bleach. Do not tumble dry. Do not iron. Do not dry clean. 93% Nylon, 7% Elastane. Made in China. S-M for Sizes 8 to 14 M-L for Sizes 14 to 18 (We have received feedback that our SuperBra has fitted a J and K cup)

  • Up to 12% Off!

    Fertile Mind Bando

    SAVE Up to $2.95 Off RRP!

    The Fertile Mind Bando is a Super stretchy belly band that gives light support in a unique super soft seamless fabric. Seamless comfort in super-stretch fabric. Wear as a boob tube or maternity belly band. Unique fabric gives gentle support around the tummy and lower back. Great for layering under tops and over jeans and skirts. Team with BellyBelt to wear your regular clothes when pregnant. Also great for tummy coverage while nursing - just lift your top to feed discreetly. Two sizes S-M (8-12) and M-L (12-16)

  • Up to 51% Off! Carriwell Seamless Organic Nursing Bra

    Carriwell Seamless Organic Nursing Bra

    SAVE Up to $37.95 Off RRP!

    The Carriwell Seamless Organic Nursing Bra is a super soft organic cotton nursing bra that builds on the unique benefits of our award winning micro fibre seamless nursing bra. Breathable organic cotton increases support and comfort with shape lift and control ... "naturally gentler and more comfortable for mom and baby" Perfect for tender & sore breasts and gentle on babies skin. Breathable organic cotton maximizes support & comfort. Creates shape, lift and control without underwire. Fabric moulds to your changing body & breasts. The stretch fabric allows for growth. No irritating seams. Patent pending.

  • Up to 50% Off! Carriwell Seamless Organic Cotton Comfort Bra

    Carriwell Seamless Organic Cotton Comfort Bra

    SAVE Up to $24.95 Off RRP!

    The Carriwell Seamless Organic Cotton Comfort Bra is a seamless day or night time bra that can be worn during pregnancy and post birth as a nursing bra; simply lift or pull down the cup and nurse. Natural, super-soft organic cotton is ideal for mom's sensitive breasts & considering that baby's skin is 5 times thinner than moms; ideal for baby too! Suggested Sizes: GB/US 32" 34" 36" 38" 40" 42" EU 70 75 80 85 90 95 F 85 90 95 100 105 110 A B S C M D L DD F XL G Available colours: WHITE BLACK Composition:52% Organic Cotton, 38% Polyamide 10% Elastane

  • Up to 24% Off! Carriwell Seamless Nursing Control Cami

    Carriwell Seamless Nursing Control Cami

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    SAVE Up to $14.95 Off RRP!

    The Carriwell Seamless Nursing Control Cami is based on the multiple award winning Carriwell nursing bra, the light, breathable fabric gently shapes and supports your midriff for a slim, confident feel. The easy one-handed nursing clips make for the ultimate nursing cami. Stylish Cami with breast feeding function/drop cup. Keeps your belly warm while you breast feed. Adjustable straps. Easy to open when you're breast feeding. Integrated support for your breasts.

  • Up to 26% Off! Carriwell Seamless Light Support Maternity Panty

    Carriwell Seamless Light Support Maternity Panty

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    SAVE Up to $8.95 Off RRP!

    The Carriwell Seamless Light Support Maternity Panty  proves the fact that comfort is key in pregnancy and maternity panties! To "maximise" comfort we have created extra stretchy leg openings; and light "built in" under tummy and lower back support; to gently support your bump and relieve pressure on your back and abdomen.

  • Up to 20% Off! Carriwell Sarah Sleep Shirt

    Carriwell Sarah Sleep Shirt

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    SAVE Up to $11.95 Off RRP!

    The Carriwell Sarah Sleep Shirt is one of those innovative Carriwell products that can transform your nursing experience; focusing on comfort, discretion and function. As a new mom, you will soon realize that you spend a lot of time; both days and nights, in your maternity sleep or night wear. Similar to our Tina design; simply pull the top panel up holding baby comfortably with your other hand, drop down your nursing bra and latch baby! * Click here to view the Sarah Sleep Shirt report. Suggested Sizes: SMALL/MEDIUM LARGE/X-LARGE XX-LARGE Composition:100% Cotton

  • Up to 20% Off! Carriwell Organic Belly Binder

    Carriwell Organic Belly Binder

    SAVE Up to $13.95 Off RRP!

    The Carriwell Organic Belly Binder is organic and adjustable. Abdominal wrapping or binding is common practice in many cultures. Compression of the abdomen encourages the stomach to return to its original shape; improves posture; supports your lower back and tightens and shapes your midriff making you slimmer, more attractive & confident. The soft breathable organic cotton is ideal for wearing after a c-section and the wide Velcro band allows for maximum adjustability and comfort.

  • Up to 41% Off! Carriwell Microfibre Lace Drop Cup Nursing Bra

    Carriwell Microfibre Lace Drop Cup Nursing Bra

    SAVE Up to $32.95 Off RRP!

    Women love the classic lingerie look and the "subtle peep" of attractive lace under their blouse from the Carriwell Microfibre Lace Drop Cup Nursing Bra. Being nursing lingerie, this lace drop cup bra perfectly fulfills this requirement while not missing any of the important functional demands of a good nursing bra. The bra has been specifically designed for fuller breasted women. Anne Marie, our nursing mom, is wearing size II, she is 70 DD. The design is classic, timeless yet functional. Adjustability is key hence the free bra extender. Convenient one handed release clasp for easy nursing. The wider straps prevent them from digging into the shoulders. No underwire which reduces the risk of clogged milk ducts and mastitis. Control and support are assured by a firm but gentle elasticised band below the breasts which will not ride upwards or curl uncomfortably.

  • Up to 41% Off! Carriwell Maternity Classic Swimsuit

    Carriwell Maternity Classic Swimsuit

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    SAVE Up to $32.95 Off RRP!

    The Carriwell Maternity Classic Swimsuit is a wonderful way for pregnant women to use swimming to exercise as there is no stress or strain placed on your body and joints while you are exercising. Carriwell has designed an adjustable, super comfy maternity swimsuit...

  • Up to 37% Off! Carriwell Lace Stretch Panties

    Carriwell Lace Stretch Panties

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    SAVE Up to $14.95 Off RRP!

    These sensual Carriwell lace stretch panties offer a feeling of luxury and femininity. Together with the lace nursing bra, this beautiful and practical underwear set gives you the confidence and self esteem you deserve both in pregnancy and the early months after birth. Satin soft lace does not irritate the skin. Attractive design and cut adds to your confidence and self esteem. Stretchy leg openings reduce the risk of discomfort and allow important circulation & movement. The stretchy lace moulds perfectly to your tummy providing an attractive and comfortable look and feel. Suggested Sizes: PANTY SIZE EU GB US SMALL 36-38 8-10 6-8 MEDIUM 38-40 10-12 8-10 Composition:86% Polyamide, 8% Elastane, 6% Cotton

  • Up to 44% Off! Carriwell Lace Nursing Bra White

    Carriwell Lace Nursing Bra

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    SAVE Up to $23.95 Off RRP!

    The Carriwell Lace Nursing Bra has been specifically designed for your breast feeding convenience and comfort. The stretchy soft lace follows the natural curves of your body and the easy-to-open cross-over style enables baby to nuzzle up to mom's breast very easily. Cross over design for easy & convenient nursing. Ideal as a medium support day bra and sleep bra. Softest quality lace & fabric ensure no chaffing or irritation. No underwire clips or buttons i.e. soft on delicate breast tissue. The wide under band & sports style back increases comfort & support. Skin-to-skin contact; commonly known as Kangaroo Care; encourages contact between mother and baby; especially during nursing. Mothers will find this bra extremely flexible for night use, making it easy to lie down comfortably and nurse baby in the prone position; increasing skin-to-skin contact whilst you cuddle and nurse your baby. Suggested Sizes: GB/US 32" 34" 36" 38" 40" 42" EU 70 75 80 85 90 95 F 85 90 95 100 105 110 A B S C M D L DD F XL G Available colours: WHITE BLACK Composition:92% Cotton, 8% Elastane  

  • Up to 20% Off! Carriwell Kaj Short Sleeve Nursing Top

    Carriwell Kaj Nursing Top – Short Sleeve

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    SAVE Up to $11.95 Off RRP!

    The Carriwell Kaj Nursing Top - Short Sleeve is the ideal product when we know that comfort and discretion are key in nursing wear design and our tops are specifically designed for discreet, comfortable one-handed nursing. The wrap access makes nursing really easy; pull the top panel of the V to the left or right holding baby comfortably with your other hand, drop down your nursing bra and latch baby; simple! * Click here to view the KAJ Nursing Shirt - Short Sleeve report Available colours: BLACK

  • 22% Off! Carriwell Flexi Belt

    Carriwell Flexi Belt

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    SAVE $8 Off RRP!

    The Carriwell Flexi Belt turns everyday pants and skirts into maternity wear. This innovative product helps mums-to-be have a preggy wardrobe based on their firm favourites, and in so doing save a small fortune on maternity wear. 100% organic cotton fabric panels in three colours. The elasticized belt ensures comfort and freedom of movement. Easily add fabric panels to cover the exposed zipper area when needed. The extender panel comes in three basic colours - black, navy and cream. The belt can be easily lengthened or shortened; no fuss changing belts etc. Only one elasticized, adjustable nickel free belt i.e. easy, convenient & functional. The belt can be used alone when requiring minimal waist extension early in pregnancy.

  • Up to 33% Off! Carriwell Gelwire Nursing Bra

    Carriwell Seamless GelWire Nursing Bra

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    SAVE Up to $32.95 Off RRP!

    If you want to reduce the risk of Milk ducts becoming compressed or damaged due to the pressure from metal underwire bras and want the ultimate in comfort & fit of a revolutionary bra that truly moulds & supports YOUR unique shape, you must try the Carriwell Seamless GelWire Nursing Bra! The Carriwell Seamless GelWire Nursing Bra is the ultimate maternity & nursing bra combining supreme seamless comfort & exclusive "patent pending" GelWire™ support. Soft flexible GelWire™ provides support without the discomfort of stiff underwire - perfect for sensitive breasts. Seamless comfort & fit + gentle GelWire™ lift & support: Soft breathable seamless microfiber fabric. Provides great shape, perfect for under T-shirts. Revolutionary new technology GelWire™ support. Simple one-handed release clasp for easy nursing. Complimentary bra extender, adding to adjustability. 3 hook and eye clasp for added comfort and support. Wider supportive shoulder straps for increased comfort. Non-hardening gel, which remains soft & supple around your breast. GelWire™ supports the natural changes in the size & shape of nursing breasts. Can expand up to 2 bra and cup sizes to allow for breast size fluctuation between nursings. Allows the entire breast to be exposed for maximum skin-to-skin contact between mom and baby whilst nursing. Watch the Video Below