Frida

Frida Baby – Practical Solutions for Everyday Parenting

Frida Baby creates clever products designed to solve the everyday challenges parents face, from blocked noses and baby grooming to health, hygiene and newborn care.

 

Known for innovative products like the Frida Baby NoseFrida the SnotSucker Nasal Aspirator, Frida focuses on practical solutions that make caring for babies easier, cleaner and less stressful.

 

As an Australian Authorised Frida Baby Retailer, Bubs n Grubs supplies genuine Frida Baby products backed by full Australian warranty and local customer support, helping families shop with confidence.

About Frida Baby

Frida Baby began with one simple idea: create products that solve the parenting problems nobody talks about.

 

The brand first gained worldwide recognition with the Swedish-designed NoseFrida Nasal Aspirator, giving parents a more effective and hygienic alternative to traditional bulb syringes for clearing blocked baby noses. Since then, Frida Baby has expanded into one of the world’s leading baby care brands, developing thoughtfully designed products for feeding, grooming, health, hygiene and everyday parenting.

 

Every Frida Baby product is created with one goal in mind — solving real parenting challenges with practical, easy-to-use solutions that genuinely make life easier for families.

 

From baby health essentials and nasal aspirators to grooming products and everyday care items, Frida Baby continues to develop products that help parents feel more confident during the early years.

Why Buy Frida Baby from Bubs n Grubs?

  • Australian Authorised Retailer – Genuine Frida Baby products backed by Australian warranty.
  • Expert Advice – Our experienced team can help you choose the right Frida Baby products for your family.
  • Fast Australia-Wide Shipping – Convenient delivery direct to your door.
  • Trusted Baby Specialists – Helping Australian families find quality baby products since 2006.

Explore our complete range of Frida Baby and Frida Mom products, along with our extensive selection of baby healthcare products, baby toiletries and baby first aid essentials to help care for your little one through every stage.

Frank's Tip: “Frida Baby has built its reputation by solving everyday parenting problems that traditional baby products often overlook. If you’re buying your first Frida product, the NoseFrida is the perfect place to start—it’s one of those products many parents wonder how they ever lived without.”

Our pricing for Frida often changes daily, so don’t wait too long and miss out. It was just updated on 28 September 2026.
  • 14% Off! Frida Baby 3 In 1 Nose Nail & Ear Picker

    Frida Baby 3-in-1 Nose, Nail & Ear Picker

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    Original price was: $21.99.Current price is: $19.
    SAVE $2.99 Off RRP!
  • 16% Off! Frida Baby Fingerbrush

    Frida Baby Fingerbrush

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    Original price was: $16.99.Current price is: $14.20.
    SAVE $2.79 Off RRP!
  • 17% Off! Frida Baby Flake Fixer

    Frida Baby Flake Fixer

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    Original price was: $27.99.Current price is: $23.30.
    SAVE $4.69 Off RRP!
  • 17% Off! Frida Baby Medifrida

    Frida Baby MediFrida

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    Original price was: $27.99.Current price is: $23.30.
    SAVE $4.69 Off RRP!
  • 17% Off! Nosefrida Hygiene Filters

    Frida Baby NoseFrida Hygiene Filters

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    Original price was: $11.99.Current price is: $9.97.
    SAVE $2.02 Off RRP!
  • 17% Off! Frida Baby Nosefrida Nasal Aspirator

    Frida Baby NoseFrida the SnotSucker Nasal Aspirator

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    Original price was: $23.99.Current price is: $19.97.
    SAVE $4.02 Off RRP!
  • 17% Off! Frida Baby Skinsoother

    Frida Baby Skinsoother

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    Original price was: $22.99.Current price is: $19.15.
    SAVE $3.84 Off RRP!
  • 17% Off! Frida Baby Snipperclipper Set

    Frida Baby SnipperClipper Set

    0 No Rating Yet
    Original price was: $27.99.Current price is: $23.30.
    SAVE $4.69 Off RRP!
  • 17% Off! Frida Baby Toothhugger

    Frida Baby ToothHugger (Yellow)

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    Original price was: $16.99.Current price is: $14.15.
    SAVE $2.84 Off RRP!
  • 7% Off! Frida Mom Disposable Boyshort Underwear

    Frida Mom Disposable Boyshort Underwear

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    Original price was: $44.99.Current price is: $42.
    SAVE $2.99 Off RRP!
  • 5% Off! Frida Mom Disposable High Waist Underwear

    Frida Mom Disposable High Waist Underwear

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    Original price was: $42.99.Current price is: $41.
    SAVE $1.99 Off RRP!
  • 5% Off! Frida Mom Hospital Labor & Delivery Kit

    Frida Mom Hospital Labor & Delivery Kit

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    Original price was: $279.99.Current price is: $267.
    SAVE $12.99 Off RRP!
  • 3% Off! Frida Mom Instant Ice Maxi Pads

    Frida Mom Instant Ice Maxi Pads

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    Original price was: $59.99.Current price is: $58.
    SAVE $1.99 Off RRP!
  • 7% Off! Frida Mom Peri Bottle

    Frida Mom Peri Bottle

    0 No Rating Yet
    Original price was: $27.99.Current price is: $26.
    SAVE $1.99 Off RRP!
  • 6% Off! Frida Mom Perineal Cooling Pad Liners

    Frida Mom Perineal Cooling Pad Liners

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    Original price was: $32.99.Current price is: $31.
    SAVE $1.99 Off RRP!
  • 3% Off! Frida Mom Perineal Foam

    Frida Mom Perineal Foam

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    Original price was: $34.99.Current price is: $34.
    SAVE $0.99 Off RRP!
  • 8% Off! Frida Mom Postpartum Recovery Kit

    Frida Mom Postpartum Recovery Kit

    0 No Rating Yet
    Original price was: $149.99.Current price is: $138.
    SAVE $11.99 Off RRP!