Silver Cross

Silver Cross is one of the world’s leading nursery brands. A nursery specialist, Silver Cross was founded in Yorkshire in 1877 and remains famous for its coach built baby carriages.

Today, Silver Cross is internationally recognised for its range including prams, travel systems, strollers, nursery furniture and car seats, all of which have helped to make the brand a trusted household name.

Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo.

Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design.

We have a saying here at Silver Cross:
There is no secret to making the world’s finest prams – Just take 130 years of experience and add the finest materials; the rest is easy.