Safety 1st
Today, our company which our Founder, Michael named Safety 1st, continues to sell that original “Baby on Board” sign which has since graced millions of parents’ car windows.
In the late ’80s, Michael found yet another opportunity to bring his passion for child safety into the home. At a time when products like outlet covers and drawer locks were relegated to odd corners at hardware stores and other hard to find spots, his vision transformed the juvenile products industry. He not only affected product innovation by creating new home safety solutions, more impactful packaging, and lower prices—he redefined distribution by capitalising on then emerging specialty chain retailers for baby products like Babies “R” Us.
More than twenty-five years later, we have a proven track record of putting Safety 1st with mums and dads around the globe. Along the journey, we have created a notable history of “firsts”—creating not only a comprehensive line of childproofing products, but a robust line of juvenile offerings ranging from monitors to gear. Today we are a proud part of Dorel Industries. While our ownership and the landscape of the juvenile products industry have changed over the years, our mission to provide innovative products designed to make your family safer and your life easier remains steadfast.
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Automatically added to the Cart when you spend $500 on product. You will receive a voucher worth $499 towards your family portraits at Brisbane & Sydney’s Top Family Photography Studio. A lifestyle family photography session, valued at $499. During your session, you’ll have the choice of either an 8×12 inch canvas print or a Baby Imprint Frame featuring a ceramic tile with impressions of one hand and one foot.
Spend $1999 in a single order and receive a $200 Voucher to spend with us. Available in store or online. This is on Top of a voucher with a credit worth $499 towards your family portraits and Brisbane and Sydney’s Top Family Photography Studio
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Mothers Choice Ascend Convertible Car Seat
by Nicholas Ryan -
UPPAbaby VISTA V3 With Bassinet + UPPAbaby BASSINET STAND
by Tamara Bill -
Babyhood Breathe Eze Cot Mattress 1295mm x 690mm
by DILIP THIRUPATHISAMY -
Kaylula Ava Forever High Chair
by Ashley Vallance -
Babystudio Super Slim Flat Fold High Chair
by Georgette Athos
