Safety 1st

Today, our company which our Founder, Michael named Safety 1st, continues to sell that original “Baby on Board” sign which has since graced millions of parents’ car windows.
In the late ’80s, Michael found yet another opportunity to bring his passion for child safety into the home. At a time when products like outlet covers and drawer locks were relegated to odd corners at hardware stores and other hard to find spots, his vision transformed the juvenile products industry. He not only affected product innovation by creating new home safety solutions, more impactful packaging, and lower prices—he redefined distribution by capitalising on then emerging specialty chain retailers for baby products like Babies “R” Us.
More than twenty-five years later, we have a proven track record of putting Safety 1st with mums and dads around the globe. Along the journey, we have created a notable history of “firsts”—creating not only a comprehensive line of childproofing products, but a robust line of juvenile offerings ranging from monitors to gear. Today we are a proud part of Dorel Industries. While our ownership and the landscape of the juvenile products industry have changed over the years, our mission to provide innovative products designed to make your family safer and your life easier remains steadfast.
  • 9% Off! Safety 1st OutSmart Knob Covers

    Safety 1st OutSmart Knob Covers 2 Pack

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    $10
    SAVE $0.99 Off RRP!
  • 20% Off! Safety 1st OutSmart Slide Lock

    Safety 1st OutSmart Slide Lock

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    $8
    SAVE $1.99 Off RRP!
  • 10% Off! Safety 1st top of window sliding door lock

    Safety 1st Top of Window & Sliding Door Lock

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    $27
    SAVE $3 Off RRP!
  • 6% Off! Safety 1st Easy Grip Toilet Lock Packaging

    Safety 1st Easy Grip Toilet Lock – 2 Pack

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    $15
    SAVE $1 Off RRP!
  • 13% Off! Safety 1st Refrigerator Door Lock Decor

    Safety 1st Refrigerator Door Lock Decor

    $7
    SAVE $1 Off RRP!
  • 13% Off! Safety 1st Furniture Wall Straps

    Safety 1st Furniture Wall Straps

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    $7
    SAVE $1 Off RRP!
  • 13% Off! Safety 1st Soft Spout Cover

    Safety 1st Soft Spout Cover

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    $7
    SAVE $1 Off RRP!
  • 10% Off! Safety 1st Bath Pal Thermometer duck

    Safety 1st Bath Pal Thermometer – Duck

    $9
    SAVE $1 Off RRP!
  • 11% Off! Safety 1st Grip n Twist Door Knob Covers hero

    Safety 1st Grip n Twist Door Knob Covers 3 Pack

    $8
    SAVE $1 Off RRP!
  • 11% Off! Safety 1st Oven Door Lock

    Safety 1st Oven Door Lock

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    $8
    SAVE $1 Off RRP!
  • 13% Off!

    Safety 1st SecureTech Cabinet Lock (2 Pack)

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    $7
    SAVE $1 Off RRP!
  • 10% Off! Safety 1st Grip N Go Cabinet Lock

    Safety 1st Grip N Go Cabinet Lock (2PK)

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    $9
    SAVE $1 Off RRP!
  • 12% Off! Safety 1st Cabinet Slide Lock

    Safety 1st Cabinet Slide Lock

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    $3.50
    SAVE $0.49 Off RRP!
  • Up to 6% Off! safety 1st shell night light

    Safety 1st Shell Night Light

    $7.50
    SAVE Up to $0.49 Off RRP!
  • 23% Off! Safety 1st Child Restraint Vehicle Anchor Kit

    Safety 1st Child Restraint Vehicle Anchor Kit

    $9.95
    SAVE $3.04 Off RRP!
  • 15% Off! Safety 1st Child Restraint Extension Strap 600mm

    Safety 1st Child Restraint Extension Strap 600mm

    $17
    SAVE $2.95 Off RRP!
  • 15% Off! Safety 1st Child Restraint Extension Strap 300mm

    Safety 1st Child Restraint Extension Strap 300mm

    $17
    SAVE $2.95 Off RRP!
  • Up to 27% Off! safety 1st no scratch mittens blue

    Safety 1st No Scratch Mittens (2PR)

    $8
    SAVE Up to $2.99 Off RRP!
  • 17% Off! Safety 1st Bottle Medicine Dispenser

    Safety 1st Bottle Medicine Dispenser

    $4.95
    SAVE $1.04 Off RRP!
  • 12% Off! Safety 1st Clear View Tweezer and Nail Clipper Combo

    Safety 1st Clear View Tweezer and Nail Clipper Combo

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    $7.95
    SAVE $1.04 Off RRP!
  • 10% Off! Safety 1st Nasal Aspirator

    Safety 1st Clear Tip Nasal Aspirator

    $4.50
    SAVE $0.49 Off RRP!
  • 50% Off! Safety 1st Cradle Cap Brush & Comb,jpg

    Safety 1st Cradle Cap Brush & Comb Arctic Blue

    $4.95
    SAVE $5.04 Off RRP!
  • 26% Off! Safety 1st Baby Brush & Comb

    Safety 1st Baby Brush and Comb Set

    $2.97
    SAVE $1.02 Off RRP!
  • 40% Off! Child Restraint Locking Clip

    Safety 1st Child Restraint Locking Clip

    $6
    SAVE $3.99 Off RRP!
  • 8% Off! Safety 1st Top of Mattress Bed Rail

    Safety 1st Top of Mattress Bed Rail

    $54
    SAVE $5 Off RRP!
  • 12% Off! DreamBaby Stove Knob Covers

    DreamBaby Stove Knob Covers (4 Pack)

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    $14
    SAVE $1.95 Off RRP!
  • 5% Off! Safety 1st Outlet Plug Covers 24 pk

    Safety 1st Outlet Plugs (24 Pack)

    $5
    SAVE $0.29 Off RRP!
  • 14% Off!

    Safety 1st Finger Pinch Guard

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    $6
    SAVE $0.99 Off RRP!
  • Up to 14% Off! Safety 1st Multi-Purpose Appliance Latch White

    Safety 1st Multi-Purpose Appliance Latch

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    $6
    SAVE Up to $1 Off RRP!