About Hannie

Hannie was founded by four colleagues with a shared vision: to create fewer, better baby products that genuinely support families through daily life. With backgrounds in Industrial Design and Mechanical Engineering, the founders combined years of experience working with leading brands to build something more intentional – products that are durable, versatile and built to last.
 
The Hannie philosophy is centred on “Freedom with fewer and better baby products.” By investing in high-quality, thoughtfully designed essentials, families can reduce clutter, avoid repeated purchases and focus on what truly matters – time together.
 
From concept to final product, Hannie takes a hands-on approach. Their studio in Midsommarkransen, just outside Stockholm, houses both a textile workshop and a dedicated prototyping space. Here, ideas are carefully developed, tested and refined under one roof, ensuring craftsmanship, longevity and purposeful design in every product.
 
The team behind Hannie are not only designers and engineers – they are parents and problem-solvers who understand the realities of family life. Their products are created to empower parents with confidence, combining safety-tested construction with modern Scandinavian aesthetics.