Three Icelandic mothers of 8 making up the Roro team. Eyrún is the founder and CEO, Birna is our designer, web developer and photographer and Sólveig is in charge of marketing and sales.

The company name Róró originates from the Icelandic word “ró” which means calmness and comfort. Róró is dedicated to helping babies and their caregivers feel better. It was founded in 2011 around a single idea: to make a product for babies that imitated closeness when their parents needed to be away. Indeed, the idea of the Lulla doll was born when our friend had her baby girl prematurely and had to leave her alone in the hospital every night for two weeks.

Many people have contributed and helped our little company Róró and the Lulla doll come to life including doctors, nurses, biomedical-sound and electrical engineers, musicians, designers, artists, marketing, business people and all our testers, family and friends.

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  • Lulla Doll