Quut (pronounced as “cute” in English) was born end of 2012, in the kitchen of PARS PRO TOTO, a well-regarded Belgian design agency with more than 25 years of experience in designing and engineering innovative products and attractive brands.
With over 20 kids amongst us, we have gone through our fair share of beach toys over the years. Tired of the many poor quality beach toys that were on the market, offering no emotional connection, we decided to make our own brand. Our goal was to create toys that would last as long our memories spent at the beach, toys with a real, durable and clever design that would offer fun and beauty for kids and parents. This is how Quut was born.
Quut reinvents the great basics like a shovel, a bucket,… by offering a collection of smart beach toys that combine design, ergonomics, solidity and eco-responsibility since they are all Phthalate-free, BPA-free, Latex-free and 100% recyclable!
We decided to design and develop sustainable, strong and smart toys. Nowadays, we are still committed to designing new and creative solutions for toys, which can also be used in the garden, in the snow or in the bath. The latter also served as inspiration for the brand new ‘Bath Toys’ collection called Quutopia.
During our holidays back in 2012, we noticed that the children’s beach toys were not sustainable. The products were constantly broken and did not provide any emotional pleasure as they usually did not last until the end of the day. The bucket handle would break as our kids filled it with water, their shovel would snap as they dug a hole. We saw too many broken toys strewn across the beach by the end of the day.
At Quut, we thought this was ridiculous, so we got together to make beach toys that are different: Quut toys are made based on the way kids play at the beach. They are fun, ergonomic, multi-functional, beautiful and most importantly: built to last… season after season. No more broken buckets. No more snapped shovels. And no more discarded plastic left behind! It’s a great way to spend quality time with your kids at the water while keeping your beaches clean.
All products are BPA, Phthalates, latex free and are of course recyclable. We’ve made sure to use mono materials and avoid glue to make recycling as pure and as easy as possible.
But above all, Quut believes that creating a love affair with your favorite toy, means the toy will last you a lifetime. It may even be passed on to the next generation. Durability to the next level!
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