Say hello to Joie,

a UK group of friends and parents with one simple mission: to share joy with new parents worldwide.

Our commitment to the highest standards of design, engineering and safety means that we are accountable for everything we produce at Joie. We draw on decades of industry experience that stems from our devotion to do what is right for parents, children and the environment.

As a result, each Joie product is created to make life with small children less work and more fun. So go ahead and bring the kids!

  • Up to 21% Off! Joie Aire Twin Dark Pewter

    Joie Aire Twin Stroller

    $399.95 $317
    SAVE Up to $82.95 Off RRP!

    The Joie Aire Twin Stroller is a double cruiser designed and engineered to grow with your little ones from newborn on. With this ultra lightweight twin stroller, you’ll always be twice as ready for the day ahead. Light as a feather! One of the lightest weight, fully featured twin strollers available Aluminium frame The high quality aluminium chassis keeps the stroller lightweight but also structurally intact and stable on rough roads, extreme trips and with active riders Dual flexibility Two reversible seat liners keep the baby cushioned and keep the stroller protected  

  • Joie Nitro LX Compact Stroller

    $199.95 $157
    SAVE Up to $42.95 Off RRP!

    The Joie Nitro LX Compact Stroller is a handy travel mate designed and engineered to keep up with your child from newborn on. Ready to roll with everything needed to keep you and your mini strolling with ease. Stylish travelling This fun, functional and fashionable on-the-go solution is sleek and modern Light and luxe Lightweight, umbrella chassis along with durable plush fabrics is handy for users and cosy for riders Built to last Designed to go and go and go—with 100% premium, highest quality materials One Comfortable Ride Loaded with comfort-inspired upgrades like an adjustable legrest, a soft bar and harness covers

  • 21% Off! Joie Serina 2 In 1 Swing Abstract Arrows

    Joie Serina 2 In 1 Swing

    $429 $337
    SAVE $92 Off RRP!

    The Joie Serina 2 In 1 Swing is unique because it is both a swing and a rocker in 1. It is a sweet soother designed and engineered to swing any way you want. The lift off seat doubles as a portable rocker for convenient use in any space. Joie Serina: I am a a 2 in 1 Swing seat lifts off the frame and doubles as a portable rocker Joie Serina: I am a multi-motion ride Multi-motion seat swings front to back or side to side I am an easy tagalong Wheels, integrated handle, and compact frame make moving from room to room a breeze.

  • Joie Mimzy LX High Chair

    The Joie Mimzy LX High Chair is an adjustable highchair that has unique benefits including comfort, grows with your baby and easy access for your child whilst making clean up easy with the included playmat. The Joie Mimzy LX High Chair is designed and engineered to uplift your child to the center of attention. With multiple adjustments, Mimzy will grow with your child from 6 months to 3 years.