Hi, I’m Christine and I just have to tell you the extraordinary story of how this whole business came about.
Okay, so I had a simple invention – bellybelt (a kit that turned jeans and pants into maternity wear) – which I wanted to launch onto the market.
However, I had very little money with which to do it (I wasn’t working as I’d just had my first daughter, and my husband Mike and I were mortgaged to the hilt in out renovators’ delight on Sydney’s Northern Beaches).
What to do?
All I could think of was to put my beloved fairly new car up for sale.
Luckily, someone was keen – a man turned up with his mother to look at the car. But instead of buying the Volkswagen, he bought half the business!
That’s how Peter Hooker and I met, and we are still the co-owners of Fertile Mind all these years later.
At first Fertile Mind was a part time enterprise run from my garage. Peter brought business skills from his time as an equities analyst, and I brought LOTS of experience in the pregnancy sector (I went on to have three more daughters!).
We both did other things – I joined Sky News and later the ABC, and Peter become involved with various board roles.
As bellybelt grew in popularity around the world, we welcomed a growing and wonderful staff of mostly working mums, who do a great job of fitting in between school holidays, sick children and athletics carnivals.
When we can all get together, we have fun looking at new products and sharing parenting advice, laughs and tears, and chocolate. We began in maternity accessories, but other mothers have shown us great breastfeeding and baby products – so we’ve expanded to include a quality selection of the best.
I hope you enjoy having a browse around the site and on our lighthearted Facebook page.
We pride ourselves in excellent customer service (and were awarded GOLD in the Australian Customer Service Excellence Awards), and I will be happy to respond to any comments positive or negative about your dealings with our company on any level.
Automatically added to the Cart when you spend $500 on product. You will receive a voucher worth $499 towards your family portraits at Brisbane & Sydney’s Top Family Photography Studio. A lifestyle family photography session, valued at $499. During your session, you’ll have the choice of either an 8×12 inch canvas print or a Baby Imprint Frame featuring a ceramic tile with impressions of one hand and one foot.
Free $200 Gift Card
Spend $2000 in a single order and receive a $200 Voucher to spend with us Available in store or online On Top of a voucher with a credit worth $499 towards your family portraits and Brisbane and Sydney’s Top Family Photography Studio
Free Pram & Stroller Tune up!
Buy your Baby Pram or Stroller from Bubs n Grubs, you receive 1 free Pram and Stroller Tune-up within the first 12 months of ownership worth $65
Never Pay RRP Again!
FREE Professional Baby Car Seat Installation!
Buy Your Car Seat From Us & Receive Free Professional Installation For a Short Time Only!