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Fertile Mind

Hi, I’m Christine and I just have to tell you the extraordinary story of how this whole business came about.

Okay, so I had a simple invention – bellybelt (a kit that turned jeans and pants into maternity wear) – which I wanted to launch onto the market.

However, I had very little money with which to do it (I wasn’t working as I’d just had my first daughter, and my husband Mike and I were mortgaged to the hilt in out renovators’ delight on Sydney’s Northern Beaches).

What to do?

All I could think of was to put my beloved fairly new car up for sale.

Luckily, someone was keen – a man turned up with his mother to look at the car. But instead of buying the Volkswagen, he bought half the business!

That’s how Peter Hooker and I met, and we are still the co-owners of Fertile Mind all these years later.

At first Fertile Mind was a part time enterprise run from my garage. Peter brought business skills from his time as an equities analyst, and I brought LOTS of experience in the pregnancy sector (I went on to have three more daughters!).

We both did other things – I joined Sky News and later the ABC, and Peter become involved with various board roles.

As bellybelt grew in popularity around the world, we welcomed a growing and wonderful staff of mostly working mums, who do a great job of fitting in between school holidays, sick children and athletics carnivals.

When we can all get together, we have fun looking at new products and sharing parenting advice, laughs and tears, and chocolate. We began in maternity accessories, but other mothers have shown us great breastfeeding and baby products – so we’ve expanded to include a quality selection of the best.

I hope you enjoy having a browse around the site and on our lighthearted Facebook page.

We pride ourselves in excellent customer service (and were awarded GOLD in the Australian Customer Service Excellence Awards), and I will be happy to respond to any comments positive or negative about your dealings with our company on any level.

All the best for your pregnancy journey,


  • Up to 28% Off!

    Fertile Mind Superbra

    $24.95 $18
    SAVE Up to $6.95 Off RRP!

    The Fertile Mind SuperBra is a Super stretch and super comfort wireless maternity bra Super stretch and super comfort wireless bra. Fits a wide range of shapes and cup sizes. Wireless support suitable for use during pregnancy. Comfortable enough to sleep in, great for everyday use. Easy care wash and wear. No clips or fastenings. Popular as a post-surgery comfort bra. Warm gentle machine wash with like colours. Do not bleach. Do not tumble dry. Do not iron. Do not dry clean. 93% Nylon, 7% Elastane. Made in China. S-M for Sizes 8 to 14 M-L for Sizes 14 to 18 (We have received feedback that our SuperBra has fitted a J and K cup)

  • Fertile Mind Superbra Nursing

    The Fertile Mind SuperBra Nursing provides the Softest maternity and breastfeeding support. Superbra™ nursing gives your baby generous access to your breast, promoting good attachment. Superbra™ nursing clips are a snap to clip on and off one handed. Discreet side support panels and extra elastane in the technical seamless knit fabric offer unparalleled comfort for a growing and tender bust. The Fertile Mind Superbra Nursing feels wonderful on a wide range of body shapes and cup sizes. The popular wider back and under bust support bands make Superbra™ nursing the bras you’ll live in. Best of all, the slip-on seamless design means no fiddly back fastenings. Can also be worn during the day. Very comfortable. Washes well and retains its shape (Hand wash or gentle machine cycle in laundry bag) 92% Nylon, 8% Elastane Designed in Australia Made in China Warm wash 40 Because of the soft design of this bra, exact cup-size is not critical. However we recommend you go up a size if your cup is D or larger. For instance if you are bra size 14D then choose a M-L Small - Medium = 8-14D Medium - Large = 14D -18G

  • Up to 12% Off!

    Fertile Mind Bando

    $24.95 $22
    SAVE Up to $2.95 Off RRP!

    The Fertile Mind Bando is a Super stretchy belly band that gives light support in a unique super soft seamless fabric. Seamless comfort in super-stretch fabric. Wear as a boob tube or maternity belly band. Unique fabric gives gentle support around the tummy and lower back. Great for layering under tops and over jeans and skirts. Team with BellyBelt to wear your regular clothes when pregnant. Also great for tummy coverage while nursing - just lift your top to feed discreetly. Two sizes S-M (8-12) and M-L (12-16)