4moms is a robotics company that makes high-tech baby gear. The company has redefined the $8.9 billion juvenile products industry through its use of advanced robotics technology. The result is dramatically better baby gear, including the 4moms origami®, the world’s only power-folding stroller; the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies; and the 4moms breeze® playard that opens or closes in one simple step.
In 2004, friends Henry Thorne, a world-leading roboticist, and Rob Daley, a successful businessman, met over lunch to discuss their individual plans for future business ventures. They both knew there were only two ways to make it as an entrepreneur: create a new market or change an existing one. After researching industries, specifically elder care and juvenile products, Rob and Henry determined the $8.9 billion juvenile product industry presented the most appealing opportunity. Enter 4moms. Officially established in 2005 under the parent company Thorley Industries, 4moms’ namesake comes from its first focus group of mothers. The group explored juvenile product pain points and provided valuable insight that led to the creation of the 4moms infant tub. Today, 4moms is a rapidly growing company that is changing the way parents think about baby gear.