Baby Car Seats and Side Impact Protection

In Australia Baby Car Seats are mandatory, but not all baby car seats are even!

I don’t know any parent who likes to think about the possibility of having a car accident. At the same time you want to do all you can to protect your child in any situation that requires it.

Side-impact collisions are especially dangerous for children. They cause over one third of all child crash fatalities, nearly all of which are due to head injuries.

Vehicle Airbags are designed and positioned to protect adult heads, not those of children.

When it comes to car seat safety, we have to take into account that the statistics show that 40% of child injuries in baby car seats are side impact type accidents.

This is why we have spent a lot of time researching and understanding how we can provide Baby Car Seats, that can reduce this huge statistic substantially.

The Answer

The answer came down to the latest side impact protection in Child Restraints. That is “Air Protect” and an even newer technology called GCELL.

Air Protect Superior Side Impact Protection is the result of a groundbreaking collaboration between Dorel and the renowned Crash Test Center at Kettering University, Michigan USA. It is a unique and innovative technology for Baby Car Seats. It provides your child with the greatest side-impact protection available on the market today!

Maxi Cosi, Mothers Choice and Safety 1st offer safety technologies that set them apart from all other Baby Car Seat manufacturers on the market.

Air Protect is a new technology that saves children’s lives. It also reduces head injuries during side impact type car accidents. It is a fact that when a child is in one of their Baby Car Seats with the Air Protect Technology, their risk is significantly reduced.


Why Air Protect is the Intelligent Choice in Baby Car Seats

Air Protect is designed to protect your child from side impact collision. It immediately reduces crash forces at the most critical spot, which is around a child’s head. Air Protect shields your child’s head from impact. The key is that it immediately reduces forces to the childs heaad. It does this through the precise release of air when they are in a baby car seat.

How Air Protect exceeds the most stringent safety standards

Head G Force Comparison Web

The graph reflects the dispersal of head acceleration impact in one of our child car seats with Air Protect installed when compared with one of our baby car seats without Air Protect. Air Protect goes beyond the testing required by the Australian Standards (which are the toughest in the world).  Air Protect has been tested at Kettering University Crash Centre (Michigan, USA) with forces up to 1000kg. This means your most precious cargo will be well protected in the event of an accident.

Reference: IGC Dorel Data on file. Dorel/Kettering Side Impact Method

Watch Ella’s Story in the Video Below to understand more…







GCell is the next generation of side impact protection in Baby Car Seats. This technology takes what works in nature and applies it to child safety.

The beauty of GCell’s design lies in the simplicity of the hexagonal shapes. These work together to generate a wall of strength under great compression.

GCell technology uses high performance thermoplastic elastomer (TPE). This lines the entire outside of your child’s car seat shell and acts as a crumple zone for your child car seat. This helps to greatly reduce crash forces much like the bumper does for your car.

An innovation in structural design, GCell is light, flexible, strong and fit for purpose.

GCell’s “honeycomb” design features:

  • Hexagonal shaped high performance thermoplastic elastomer absorbers that act as a crumple zone for side impact collisions
  • Structural integrity even after exposure to extreme temperatures, the crumple zones do not diminish over time
  • Secure coverage of your child’s car seat for complete side impact protection
  • Slim and narrow design allowing you to maximise space in your vehicle
  • Tailored solution to protect your child’s body and works in combination with our Air Protect technology which was tailored for your child’s head







When it comes to the safety of your child out on the road, Australian Standards simply aren’t enough.

That’s why Maxi-Cosi is constantly seeking out the latest and most advanced safety innovations in the world. They then tailor it to comply with stringent Australian baby car seat standards.

GCell offers you peace of mind when you’re out on the road.

GCell’s innovative technology is exclusively available in specific Maxi-Cosi car baby car seats. This ensures the highest possible level of safety and comfort for your child.

Be Sure to check out the Accident Exchange Programs for Safety 1st and Maxi Cosi Car Seats. This is exxclusively available when purchased from an Approved Australian Retailer such as Bubs n Grubs.

Right now, we have incredible deals on all baby car seats with Air Protect with GCell Technology. Click the button below to get instant access.
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Talk Soon,


About the Author

Frank is a founding owner of Bubs n Grubs. He is also the sole author of the Bubs n Grubs Baby Blog. He has been personally evaluating baby products & testing them before offering them to our customers since 2009. In addition, he is consistently giving manufacturer’s feedback & product development advice, reviewing & getting customer feedback. He has been doing this since the business started in 2009. A fully trained car seat fitter by ACRI as well. He is proud to be one of the rare baby store owners in Australia who regularly engages with customers in his store. Frank values the constant feedback and regularly seeks it out. He has been featured on the Morning Show & the Today Show on Channel 7 and Channel 9 and is a recognised expert in baby products as a result.

Posted in : Baby Blog

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