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OiOi Baby bags are the brainchild of Lisa Bennetts.  During her first pregnancy, the handbag designer found herself on the receiving end of a chorus of enthusiastic, identical instructions:  Unimpressed by the “patchwork, dotty and character-emblazoned bags” on offer, Bennetts adapted “a little black handbag” after her daughter, Isabella, was born in 1997 – a stylish idea soon defeated by the paraphernalia that newborns attract.  “I needed to get organised,” says Bennetts “but I wanted something very plain that my husband would feel comfortable carrying.”

Her search resulted in another birth: the Classic Messenger bag, an “incognito” microfibre model.  The design was the first in the new mum’s range of OiOi baby bags – sassy satchels with not a fluffy bear in sight.  “I tailored the designs for mothers like myself, with careers, having their first babies in their mid-30’s, and in search of bags that reflected their style, not their baby’s.”

Star mums and dads are also rejoicing.  Fans of the range include Lisa McCune, Rachel Griffiths, Kylie Minogue, Rove McManus & Cate Blanchett, who calls the bag a “godsend”.

    • 64% off! Oioi Canvas Leather Upright Satchel

      Oioi Canvas Leather Upright Satchel

      4.8 out of 5
      $299.99 $107
      SAVE $192.99 OFF RRP TODAY

      The Oioi Canvas Leather Upright Satchel is for the stylish Dad who is out and about. Furthermore, it doubles as a great laptop and casual work bag!

    • 56% off! OiOi Monaco Blue Mini Geo 2 Pocket Hobo Nappy Bag Kit

      OiOi Monaco Blue Mini Geo 2 pocket Hobo Nappy Bag

      5 out of 5
      $199.99 $87
      SAVE $112.99 OFF RRP TODAY

      The OiOi Monaco Blue Mini Geo 2 pocket Hobo Nappy Bag with a stylish Nautical palette, Monaco Blue. You will look confident and clear in this monotone print.

    • 56% off! OiOi Red Faux Lizard Carry All Nappy Bag Kit

      OiOi Red Faux Lizard Carry All Nappy Bag

      0 No Rating Yet
      $199.95 $87
      SAVE $112.95 OFF RRP TODAY

      The OiOi Red Faux Lizard Carry All Nappy Bag is a Soft touch textured faux lizard leather with dual compartments and multiple pockets. This Nappy Bag was inspired by the shores of Californian beaches, sun bleached pastels are sweet and desirable.

    • 57% off! OiOi Grey Dot Messenger with Green lining Nappy Bag

      OiOi Grey Dot Messenger with Green lining Nappy Bag

      0 No Rating Yet
      $179 $77
      SAVE $102 OFF RRP TODAY

      The OiOi Grey Dot Messenger with Green lining Nappy Bag is a highly popular design. The OiOi Grey Dot Messenger with Green lining Nappy Bag will get noticed every time.