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OiOi Baby bags are the brainchild of Lisa Bennetts.  During her first pregnancy, the handbag designer found herself on the receiving end of a chorus of enthusiastic, identical instructions:  Unimpressed by the “patchwork, dotty and character-emblazoned bags” on offer, Bennetts adapted “a little black handbag” after her daughter, Isabella, was born in 1997 – a stylish idea soon defeated by the paraphernalia that newborns attract.  “I needed to get organised,” says Bennetts “but I wanted something very plain that my husband would feel comfortable carrying.”

Her search resulted in another birth: the Classic Messenger bag, an “incognito” microfibre model.  The design was the first in the new mum’s range of OiOi baby bags – sassy satchels with not a fluffy bear in sight.  “I tailored the designs for mothers like myself, with careers, having their first babies in their mid-30’s, and in search of bags that reflected their style, not their baby’s.”

Star mums and dads are also rejoicing.  Fans of the range include Lisa McCune, Rachel Griffiths, Kylie Minogue, Rove McManus & Cate Blanchett, who calls the bag a “godsend”.

    • 64% off! Oioi Canvas Leather Upright Satchel

      Oioi Canvas Leather Upright Satchel

      Rated 4.90 out of 5
      $299.99 $107
      SAVE $192.99 Off RRP!

      The Oioi Canvas Leather Upright Satchel is for the stylish Dad who is out and about. Furthermore, it doubles as a great laptop and casual work bag!

    • 31% off! OiOi Mustard Faux Buffalo Carry All Nappy Bag Kit

      OiOi Mustard Faux Buffalo Carry All Nappy Bag

      0 No Rating Yet
      $199.95 $137
      SAVE $62.95 Off RRP!

      The OiOi Mustard Faux Buffalo Carry All Nappy Bag gives you a splash of colour and zest, as OiOi mix functionality with beautiful bag designs for parents.

    • 31% off! OiOi Turquoise Faux Buffalo Carry All Nappy Bag kit

      OiOi Turquoise Faux Buffalo Carry All Nappy Bag

      Rated 5.00 out of 5
      $199.95 $137
      SAVE $62.95 Off RRP!

      The OiOi Turquoise Faux Buffalo Carry All Nappy Bag gives you a splash of colour and zest, as OiOi mix functionality with beautiful bag designs for parents.

    • 57% off! OiOi Charcoal Camo Carry All Nappy Bag

      OiOi Charcoal Camo Carry All Nappy Bag

      Rated 5.00 out of 5
      $179.95 $77
      SAVE $102.95 Off RRP!

      The OiOi Charcoal Camo Carry All Nappy Bag print blends style with urban edge. Arm yourself with a functional bag that despite its camo design, will not go unnoticed.

    • 57% off! OiOi Grey Microcheck Tote Nappy Bag

      OiOi Grey Microcheck Tote Nappy Bag

      Rated 5.00 out of 5
      $179.95 $77
      SAVE $102.95 Off RRP!

      The OiOi Grey Microcheck Tote Nappy Bag is a Soft touch easy to clean microfibre tote nappy bag with multiple internal pockets. With its additional, adjustable long shoulder strap and built in stroller clips, it is extremely versatile, comfortably worn as a shoulder or cross body bag. This OiOi Grey Microcheck Tote Nappy Bag is equipped with all your essential accessories; a built in, insulated bottle holder, luxury padded changing mat, wet purse and OiOi wipes case and multiple compartments to keep yours and baby's items organised and secure. Wipe clean fabrics and linings throughout make this changing bag one of our most practical choices for stylish parents.

    • 57% off! OiOi Grey Dot Messenger with Green lining Nappy Bag

      OiOi Grey Dot Messenger with Green lining Nappy Bag

      Rated 4.50 out of 5
      $179 $77
      SAVE $102 Off RRP!

      The OiOi Grey Dot Messenger with Green lining Nappy Bag is a highly popular design. The OiOi Grey Dot Messenger with Green lining Nappy Bag will get noticed every time.