OiOi

OiOi Baby bags are the brainchild of Lisa Bennetts.  During her first pregnancy, the handbag designer found herself on the receiving end of a chorus of enthusiastic, identical instructions:  Unimpressed by the “patchwork, dotty and character-emblazoned bags” on offer, Bennetts adapted “a little black handbag” after her daughter, Isabella, was born in 1997 – a stylish idea soon defeated by the paraphernalia that newborns attract.  “I needed to get organised,” says Bennetts “but I wanted something very plain that my husband would feel comfortable carrying.”

Her search resulted in another birth: the Classic Messenger bag, an “incognito” microfibre model.  The design was the first in the new mum’s range of OiOi baby bags – sassy satchels with not a fluffy bear in sight.  “I tailored the designs for mothers like myself, with careers, having their first babies in their mid-30’s, and in search of bags that reflected their style, not their baby’s.”

Star mums and dads are also rejoicing.  Fans of the range include Lisa McCune, Rachel Griffiths, Kylie Minogue, Rove McManus & Cate Blanchett, who calls the bag a “godsend”.

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OiOi Baby bags are the brainchild of Lisa Bennetts.  During her first pregnancy, the handbag designer found herself on the receiving end of a chorus of enthusiastic, identical instructions:  Unimpressed by the “patchwork, dotty and character-emblazoned bags” on offer, Bennetts adapted “a little black handbag” after her daughter, Isabella, was born in 1997 – a stylish idea soon defeated by the paraphernalia that newborns attract.  “I needed to get organised,” says Bennetts “but I wanted something very plain that my husband would feel comfortable carrying.”

Her search resulted in another birth: the Classic Messenger bag, an “incognito” microfibre model.  The design was the first in the new mum’s range of OiOi baby bags – sassy satchels with not a fluffy bear in sight.  “I tailored the designs for mothers like myself, with careers, having their first babies in their mid-30’s, and in search of bags that reflected their style, not their baby’s.”

Star mums and dads are also rejoicing.  Fans of the range include Lisa McCune, Rachel Griffiths, Kylie Minogue, Rove McManus & Cate Blanchett, who calls the bag a “godsend”.

  • 56% off! OiOi Black Faux Lizard Insulated Two Pocket Hobo Nappy Bag Kit

    OiOi Black Faux Lizard Insulated Two Pocket Hobo Nappy Bag

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    $199.99 $87
    SAVE $112.99 Off RRP!

    The new OiOi Black Faux Lizard Insulated Two Pocket Hobo Nappy Bag is the perfect choice for mums on the move. The Fashionable faux lizard material combined with front insulated pockets, means you will always be ready to step out in style. Accessories include change mat ONLY & insulated front pockets.

  • 51% off! OiOi Tangerine Faux Buffalo Carry All Nappy Bag Accessories

    OiOi Tangerine Faux Buffalo Carry All Nappy Bag

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    $199.95 $97
    SAVE $102.95 Off RRP!

    The OiOi Tangerine Faux Buffalo Carry All Nappy Bag gives you a splash of colour and zest, as OiOi mix functionality with beautiful bag designs for parents.

  • 57% off! OiOi Grey Microcheck Tote Nappy Bag

    OiOi Grey Microcheck Tote Nappy Bag

    Rated 5.00 out of 5
    $179.95 $77
    SAVE $102.95 Off RRP!

    The OiOi Grey Microcheck Tote Nappy Bag is a Soft touch easy to clean microfibre tote nappy bag with multiple internal pockets. With its additional, adjustable long shoulder strap and built in stroller clips, it is extremely versatile, comfortably worn as a shoulder or cross body bag. This OiOi Grey Microcheck Tote Nappy Bag is equipped with all your essential accessories; a built in, insulated bottle holder, luxury padded changing mat, wet purse and OiOi wipes case and multiple compartments to keep yours and baby's items organised and secure. Wipe clean fabrics and linings throughout make this changing bag one of our most practical choices for stylish parents.