Gro Company


The Gro Company is a Devon-based global nursery brand that has recently been acquired by its management team under a management buyout agreement.

As an award-winning and industry accredited manufacturer of safer sleep solutions, we produce a range of much loved products for babies and young children, so if you’re lucky enough to have a newborn baby or an energetic toddler but could use a bit more sleep – you’ve come to the right place.

We are most famous for the multi-award winning Grobag, the No1 baby sleep bag brand in The UK and Australia which has changed the way babies are put to bed. Be sure to look at some of our other products too, such as the Gro-clock which helps keep toddlers in bed for longer, or the Gro-swaddle that is perfect for soothing newborns.

    • 21% off! Gro Ollie the Owl Sound and Light Gro Friend

      Gro Ollie the Owl Sound and Light Gro Friend

      Rated 5.00 out of 5
      $79.95 $63
      SAVE $16.95 Off RRP!

      Gro Ollie the Owl Sound and Light Gro Friend is a cuddly new companion designed to help parents and baby get a good night’s sleep. The Gro Ollie the Owl Sound and Light Gro Friend will help settle baby to sleep with it's 4 soothing sounds and gentle warm glow. When your baby stirs, the intelligent CrySensor automatically activates the last sound selected to help baby resettle on their own. Gro Ollie the Owl Sound and Light Gro Friend is an adorable baby sleep essential for any nursery. He is soft, plush and grey in colour and easily coordinates with any décor.

    • 25% off! Gro Anywhere Blind

      Gro Anywhere Blind by GroBag

      Rated 5.00 out of 5
      $59.95 $45
      SAVE $14.95 Off RRP!

      The Gro Anywhere Blind portable blackout blind is the perfect solution for when it's still too light to say night night! Anyone who has stayed away from home with little ones will know that it can be tricky to create a snoozy sleeping environment when there is too much light flooding in.

    • 22% off! Gro Clock by Gro Company

      Gro Clock

      Rated 5.00 out of 5
      $59.95 $47
      SAVE $12.95 Off RRP!

      The new Gro Clock overcomes a challenge all Parents have is.. how do you get your children to understand when it's time to get up? SIMPLE "stay in bed until you see the sun!"

    • 10% off! Gro Egg 2

      Gro Egg 2 Thermometer USB Version

      0 No Rating Yet
      $59.95 $54
      SAVE $5.95 Off RRP!

      Gro Egg 2 is a USB version of the famous Gro Egg Baby Room Digital Thermometer room thermometer making it a true travel essential as well! The New Gro Egg 2 is not only larger but also brighter. As a result of the new design it is even easier than before to check your little one is resting at the correct temperature. Additionally, the it includes 4 adjustable brightness levels allowing you to use it as a nightlight or find a light level that suits your baby.

    • 26% off!

      Gro Egg Thermometer

      Rated 4.67 out of 5
      $49.95 $37
      SAVE $12.95 Off RRP!

      Grobag Gro Egg Baby Room Digital Thermometer is a very popular digital room thermometer. Honored 2006 Nursery Product of the year in the Australian Toy, Hobby and Nursery Fair. Room temperatureis definitely essential in setting up a cozy as well as secure slumbering setting for the baby. Health experts suggest it must be kept at 16-20 degrees C.