4moms is a robotics company that makes high-tech baby gear. The company has redefined the $8.9 billion juvenile products industry through its use of advanced robotics technology. The result is dramatically better baby gear, including the 4moms origami®, the world’s only power-folding stroller; the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies; and the 4moms breeze® playard that opens or closes in one simple step.

In 2004, friends Henry Thorne, a world-leading roboticist, and Rob Daley, a successful businessman, met over lunch to discuss their individual plans for future business ventures. They both knew there were only two ways to make it as an entrepreneur: create a new market or change an existing one. After researching industries, specifically elder care and juvenile products, Rob and Henry determined the $8.9 billion juvenile product industry presented the most appealing opportunity. Enter 4moms. Officially established in 2005 under the parent company Thorley Industries, 4moms’ namesake comes from its first focus group of mothers. The group explored juvenile product pain points and provided valuable insight that led to the creation of the 4moms infant tub. Today, 4moms is a rapidly growing company that is changing the way parents think about baby gear.

    • 25% off! 4Moms mamaRoo Multicolour Plush

      4moms Mamaroo MultiColour Plush

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      $599.99 $447
      SAVE $152.99 Off RRP!

      The 4moms Mamaroo is the First and only Seat that truly replicates mums and dad's natural motions. It is Bluetooth Enabled which means that you can control motion and sound from your compatible smart device. The Built in sounds and MP3 Plugin feature means you can select from four soothing sounds or play your favorite songs. In addition, you can adjust the seat to any position for maximum comfort, up to full recline. The seat fabric is easy to remove and machine-washable. Further, the Toy Balls are reversible - Black and white on one side, color on the other! This is why it is used in over 300 Hospitals!

    • 18% off! 4moms rockaRoo Silver Plush

      4moms rockaRoo Silver Plush

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      $399.99 $327
      SAVE $72.99 Off RRP!

      With the 4moms rockaRoo Silver Plush infant seat, your baby will move like a rocking horse. As a result, it maximises a baby's sensation of motion. With the pivot at the base and 70 percent smaller than a typical swing, you will have significantly less clutter.